I'm always excited because when Prime Day first came about there were some incredible deals, including discounts on actual physical books. (Turns out Amazon started out just selling books. If you're under 30 you probably don't remember that.)
No deals on books this year, but there is a three-month trial of Audible for $4.99 that was a good way to pick up a few audiobooks not carried by my local library (the new Dresden novella, read by Jim Butcher, for one). I also grabbed a couple little odds and ends, but either there was nothing big I needed or Amazon didn't have it as a deal. (And they don't sell HVAC units, which is a pity because we could use a deal on a replacement for our AC and furnace!)
What is nice about Prime Day(s) is that other retailers followed suit again this year with some good deals, including Saucony with discounts on their current Endorphin line of shoes in preparation for the new model year that they will be rolling out (running out?) shortly. It's a good chance to stock up on some great shoes at an incredible price. REI, the Running Bin, and some other retailers also have their Endorphins on markdowns.
It made me think: If you run a business (or a church), is it better to be the trendsetter or the trend-follower? If the former, what are you doing that other people will want to copy?
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